Wednesday, March 31, 2010

W Magazine

It's been a while since my last entry and I want to apologize because it has been really busy with my last school project and getting everything ready.

But, I read something that was kinda shocking and I needed to share it! W Magazine is getting a new editor, Stefani Tonchi and he has some plans I disagree with. He will be starting at W on April 12 and he already told Times that he talked with the people from Condé Nast to give the magazine a new twist, and not a good one. He's planning to make the magazine more accesible and "probably ... more of a general-interest style magazine, and less of a fashion-obsessed publication." He called W's current approach "very specific."

This is really sad and I was pissed when I read this. W is one of the magazines that always has the best shoots, the best accesories selection, society pics, interesting articles, amazing specials (like the art issue)... Its best asset are the fashion spreads and that the difference between W and MarieClaire or Elle. I think that even if it is all about high fashion, they do it in a mature way.
W Magazine always has a new take on fashion and photography and I'm really dissapointed to heard this. Hopefully they won't change that much, but it's so bad when you see something that was unique become just one more. I know that if it's accesible and stuff it sells more, more c'mon, W has thousands of readers even here in Costa Rica!

Tonchi is seeing this as a "new challenge" and one of the most shocking things is that they no longer would share staff with WWD.

I thought about W and how this magazine was the one who slapped me in the face and I realized that fashion was my passion. When I saw a photo shoot made back in 2004 with headpieces, pale faces, awesome make up and clothes from John Galliano and Junya Watanabe. I guess I'll just have to wait and see or maybe I should start picking a new favorie magazine, one that keeps that a 1000% fashion spreads, with amazing photoshoots, bizarre clothes, etc.

Here are some of my favorite editorials from W Magazine.

Madonna and Jesús Luz. By Steven Klein.

Sasha Pivovarova as a "Paper Bag Princess"

Elefants dressed in Chanel. Photographed by Bruce Weber.

Madonna photographed by Steven Klein.

Natalia Vodianova in "Metallica", dress by John Galliano for Dior. 2004.


  1. I am SOO Shocked!

    W is one of my favorite magazines ever!

    As you said, its shots are unique, it is not as commercial a Vogue, and although completely dedicated to Fashion, isn't the point anyways?

    W is or better said WAS one of the best magazine of all times. Its bigger size, clean covers and huge photo spreads will always remain different, at least on issues previous to Stefani Tonchi!

  2. I guess we will have to find a new favorite magazine... Or just wait and see what's gonna happen with W.

  3. If we could just buy i-D here in CR...

  4. I like i-D but... I loved the structure of W and also the photos from it. i-D is too expensive here in CR.