Thursday, April 22, 2010

The future of Emanuel Ungaro

Everyone's aware of all the mess happening in Emanuel Ungaro after they failed with the collection presented two seasons ago in which Estrella Archs was the designer and Lindsay Lohan the artistic advisor. As many fashion critics said it was a deadly collision of fashion culture and celebrity culture. The problem here was giving her that position and in a house renowned for being a couture brand, what must people considered as an insult.

Since this show, presented on October 2009, what would happen with Emanuel Ungaro has been a mistery. Gossips surrounded the house, controversy, worst reviews ever, etc. Now I just find out that the designer Estrella Archs is leaving Ungaro "to continue developing her own brand", as her spokesperson confirmed. But of course, she quit before they replace her.

Ungaro's owner was spotted with Giles Deacon, so rumors said that he's gonna be the one in charge of designing for the brand. Which it won't be bad since Giles has an amazing fashion point of view and he always has great designs and great runways. His pieces are unique and he a good sense of humor, making his collections fun to watch.

I used to like Ungaro a lot. Around 2007 when Peter Dundas was his creative director/designer, creating clothes that look updated and responding to people's most loved trends. He made the brand stood out and that's exactly what's missing right now. I know that controversy gets people's attention, but a fashion brand should be recognized by its work, not for how messy it is.

Here are some photos from Peter Dundas' collection for Fall/Winter 2007.

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