Saturday, June 19, 2010

Chanel Pre-Fall 2010

Menswear fashion weeks are starting now, plus the Resort collections, plus pre-fall. And I found this ad campaign from Chanel Pre-Fall 2010 and I thoight I should share it. It's not beyond anything we've seen, but Lagerfeld makes an amazing job as a designer and also his photography skills are great.

Simple, yet beautiful. A classic collection from Karl, presented in Shangai, where the city played a leading role. Presented in Huanpu River, with an amazing skyline on the back, that was the "set". Inspired by the city, the clothes has the Chanel signature all over, giving this time a twist with the accesories and also with the details on the clothes, bringing this country legacy and culture into fashion. This collection and ad campaign was inspired by "Paris-Shangai: A fantasy", a movie directed by Lagerfeld telling stories about Gabrielle Chanel and her visits to Shangai, where she experienced with different people and situations, of course Baptiste Giabiconi acts.

Other than being a special presentation, this Paris-Shangai thing is an answer to the giant power that China has over the world and of course if you want to be someone, you gotta go where the money is and this country has helped Chanel to grow as a brand. A sample of the success of the house is the majority of the audience dressed in Chanel from top to toe, the opening of a new store and this one been packed with people since they opened.

1 comment:

  1. These pictures are great!...

    Though I wonder why Karl Lagerfeld is so in love with Baptiste! It used to be Brad Kroenig before... It's like he worships him or something!