Thursday, September 2, 2010

Fashion's Night Out 2010

So Fashion's Night Out 2010 will be happening on September 10th, being one of those huge events in fashion, from New York to Brazil to Boston, getting also to Europe, it's worldwide and after last year's success it's coming back as a strategy to impulse sales in every store participating in this FNO.

Last year it helps designers all over the world to get people to buy while they listened to famous dj's, watched celebrities hosting parties at stores, drinked champagne, etc.

Of course the master mind behind this massive event is Anna Wintour, capable of moving masses and dictate what's IN in fashion and she can also manage people's nightlife organizing fundraisings like Fashion's Night Out.

I'll leave here two videos, one was recorded live at Jimmy Fallon's talk show and the other one is like a presentation of what you will see in FNO 2010, showed by the models we see in every spread or billboard or ad campaign. Make sure to check the link below, Anna Wintour and Marc Jacobs will give you a better explaination than myself, so enjoy!

Anna Wintour and Marc Jacobs on Late Night with Jimmy Fallon

Fashion's Night Out 2010 PSA from Fashion's Night Out on Vimeo.

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